|
August Exhibitor Tips
Trade Show Security Guidelines
- NEVER assume the exhibit hall is secure. Each exhibitor must take responsibility for the security of all the items in his or her booth. Hargrove, Inc., NAILBA, The Westin Diplomat Resort and Spa and the Security contractor try to guard against theft and damage, but the ultimate burden falls on the exhibitor.
- Do not list the contents of crates and cartons on your shipping labels. A label that reads “27” color monitor” is an open invitation for thieves.
- Never display “one-of-a-kind” items or irreplaceable samples unless someone is present at all times to keep an eye on them.
- Do not leave your booth unattended during the hectic and heavily populated move-in and move-out times.
- Consider covering your exhibit with some sort of cloth at the close of each day. The psychological deterrent makes it more difficult for people to handle merchandise. Criminals often look for the easy mark first.
- Business tools such as laptop computers, recorders, calculators, and give-away items are the things most often stolen. They should be guarded and stored safely at night.
- Thieves will also take personal items such as purses, suit coats, and toolboxes. Do not leave personal items unprotected in your booth.
- Never store items in containers marked “Empty”.
- NAILBA provides a 24-hour security system to prevent entry to the exhibit area by anyone not authorized. This security services does not guarantee exhibitors against loss. Nor does it imply an assumption of liability for an exhibitor’s property by Hargrove, Inc., NAILBA, or their agents.
- Your exhibit materials should be insured from the time they leave your facility until the time they return. Consult with your insurance agency about adding a rider to your existing policy.
DON’T FORGET TO INSURE YOUR BOOTH!
Best Practices for the Highest ROI on Client Hospitality, by Keith Ferrazzi
1. Identify shared passions to create a truly memorable experience.
2. Find a way to offer your guests an experience that money can’t buy - and be creative.
The Ultimate Concise Trade Show Checklist (posted by Mike Thimmesch / Skyline)
New Study: Attendees Highly Value Trade Shows (reprinted with permission by Mike Thimmesch / Skyline)
A new Tradeshow Week study reveals that trade shows are highly valued by their attendees, and that they will go to more when the economy rebounds.
Even with the economic downturn, attendees want to go to trade shows. They feel not attending may hurt their professional and company performance. Trade shows are especially valued for playing a critical role in the buying process. 49% of attendees say they make a purchase within 3 months after visiting a trade show exhibitor.
Not only do attendees still value shows, 59% said they want to increase their trade show travel when the economy rebounds.
Also significant, 96% of Owners / Presidents / CEOs of companies are going to their industry’s top show this year. Those are attendees with buying power.
Exhibitors, pay close attention. Here’s why attendees value trade shows, even during a recession:
- The ability to keep up-to-date with changing industry trends
- See new products, equipment, technology and services
- See or participate in product demonstrations
- See products first reviewed online
- Maintain and build relationships, network
- Meet exhibitors’ senior management and staff
- Make purchases
- Acquire new ideas
- Education and training
- Save money, with the efficiency of seeing many suppliers in one place
- Compare competing products and company teams
- Access competitive intelligence
- Maintain a presence - “see and be seen”
Michael Hughes, Tradeshow Week Vice President of Research, pointed out several years ago that it was higher attendance at shows in 2003 that then led to increased exhibitor numbers and booth space rental coming out of the last recession. His latest report predicts that history is likely to repeat itself: When the economy improves, more attendees will go to shows, and then more exhibitors will return.
Michael Hughes has graciously allowed us to share his full presentation, including analysis, charts, quotes, and summaries, and even how different level executives value trade shows (guess what - top level execs value trade shows even more).
You can see the full presentation on our blog.
|
5 Successful Exhibiting Tips for a Down Economy (reprinted with permission by Mike Thimmesch / Skyline)
Evolve your trade show program to thrive in the down economy with these 5 ways to successful exhibiting, with some help from Mark Twain and the Miami Dolphins.Click here now to read complete article |
|
